Samer Choucair is responsible for identifying, assessing, and incubating innovative and sustainable start-up opportunities, including the launch of several projects focused on food and beverage (F&B), industrial clothing, energy efficiency, and e-commerce. He also oversees Crescent Enterprises’ entertainment subsidiary, Global Gumbo Group.
Samer has more than 17 years of experience in start-ups across diverse industries and countries, from entertainment to F&B, e-commerce, media, and healthcare in Canada, the UAE, Saudi Arabia, Oman, and Singapore.
Prior to joining Crescent Enterprises in 2014, Samer was the Chief Operating Officer of Groupon Middle-East, where he was instrumental in building the company to its current leading market position. Earlier, he worked with Booz & Company’s Dubai office as part of the Financial Services and Private Equity practice.
Samer holds a Bachelor of Commerce degree with a concentration in Finance and Entrepreneurship from McGill University, Canada. He also holds a Masters of Business Administration from INSEAD.
Samer is member of the Young Arab Leaders (YAL) organisation and provides mentorship for start-ups both on a personal level as well as through competitions and universities.