Click here to watch a message from our CEO, Badr Jafar, on Crescent Enterprises’ initiatives in response to COVID-19.


The power of diversity

At Crescent Enterprises, we pride ourselves on our diversified portfolio. This diversity not only creates viable synergies for us when it is business as usual, but it also enables us to rally resources from multiple stakeholders with a common interest in effecting positive change during emergencies.


Community support, social entrepreneurship and environmental stewardship have always been at the heart of our operational ethos. In unprecedented times, it is only right that we continue to do our part while also reaching out and spearheading initiatives that others can collaborate on, help scale up, or simply be inspired by.

It is in this spirit that we have been working closely with our subsidiaries, affiliates, and partner companies across a wide range of initiatives designed to 1) ensure the safety and wellbeing of our employees, and 2) support the community in various ways through projects designed to mitigate the impact of the COVID-19 pandemic.

At this time of need, it is imperative that we safeguard our employees and stand by our communities. From procuring essential supplies and supporting frontline heroes, to providing access to valuable resources and supporting the small business community, the following initiatives represent our way of showing solidarity.

Please join us in extending much-needed support to the community by collaborating with us on any of our projects or proposing new ideas of your own. You can email us at ce@crescent.ae.





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