Supporting entrepreneurship and employability

Fostering the next generation of social entrepreneurs in Middle East

In 2017, Crescent Enterprises has entered an exclusive strategic partnership with Sheraa, as the founding partner for Sheraa’s social entrepreneurship track. Sheraa and Crescent Enterprises will kick off the collaboration with a two-year pilot programme consisting of 10 mentoring events for young entrepreneurs and three social enterprise challenges that encourage students to collaborate on developing innovative applications for social good.

Providing expertise to American University of Sharjah students

To support future entrepreneurs at the American University of Sharjah (AUS), Crescent Enterprises’ managers shared their expertise and knowledge with over 120 students through the AUS Enterprising Youth initiative. For the third consecutive year, our managers provided expert advice and encouragement in a series of workshops and talks on topics related to entrepreneurship and starting up a business in the UAE. Crescent Enteprises also officiated a start-up pitch competition that offered a seed funding prize to the winning student.

Nurturing young girls in entrepreneurship

We partnered with the Sharjah Ladies Club to deliver a series of entrepreneurship workshops targeting 8–13-year-old girls to encourage social entrepreneurship from an early age. Over the course of three days, 11 girls participated in a series of workshops aimed at introducing entrepreneurial skills. The girls were provided with the tools to conjure business ideas, build them into a business model, and pitched their model to a panel of investors. The second camp is planned for summer 2017.

Empowering female entrepreneurs

As part of our commitment to support the development of female entrepreneurs and to foster young talent in the region, we partnered with the Sharjah Ladies Club to support its Collage Talent Centre and the Ebriez Exhibition. We sought to help the latter reach 11,000 community members and to equip women and children with the entrepreneurial skills to set up businesses. We gave them a space to pursue their ideas, hone their talents, and contribute to the economy.

Education For Employment

To address the ongoing concern of youth unemployment in the Arab world, in 2013, Crescent Enterprises formed a partnership with Education for Employment (EFE), an international network of affiliated nonprofit organisations dedicated to creating economic opportunities for unemployed, high-potential youth in the Middle East and North Africa. As a key part of the partnership, Crescent Enterprises has extended its role as its founding Gulf supporter, working to provide EFE with ongoing strategic guidance and networking support, in addition to exploring opportunities to jointly recruit, train, and place young Arabs within Crescent Group companies.

Centre of Excellence for Applied Research and Training

As a founding member, Crescent Enterprises assisted in the 2012 launch of the Centre of Excellence for Applied Research and Training (CERT), the commercial, research and training arm of the Higher Colleges of Technology (HCT), the largest higher education institution in the UAE. In collaboration with HCT and CERT, Crescent Enterprises has sponsored over 50 graduating student projects, through which critical support is provided towards the ongoing development of UAE national students as well as access to job opportunities within Crescent Enterprises and its subsidiaries.

Jafar Center for Executive Education, American University of Sharjah

Crescent Enterprises spearheaded the creation of The Jafar Center for Executive Education, which offers a variety of executive education programmes directly related to businesses and government institutions in the UAE and the wider GCC Region. In addition to leadership development programmes adapted to the needs of each client organisation, the centre creates and delivers short courses on specialised topics, presents review classes leading to professional certifications, and provides expert advisory and consulting services.

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