Objective: Empowering youth and entrepreneurs to grow and prosper by developing critical soft skills and fostering talents in educational institutions.

In 2019

2,622 Students and graduates engaged with

292 Students given expert business insights

862 Entrepreneurs from nine Countries supported

80% Reduction in licensing costs for Sharjah-regitered start-ups

Fostering the next generation of social entrepreneurs
in the Middle East in partnership with
Sharjah Entrepreneurship Center

sheraa banner
sheraa banner

The center enables a new generation of entrepreneurs, whilst making Sharjah an entrepreneurship hub for the region. Crescent Enterprises has partnered with Sheraa to launch its social entrepreneurship track.

Sheraa has 5 programmes through which it provides its support:


An 8-week programme that helps founders build a unique and validated business model by identifying and working with their target customers to get first-hand insight on how to create and deliver value to them. To date, 163 ideas have been validated.


This programme is meticulously designed to guarantee founders achieve product-market fit and early traction in 18 weeks. By marrying market research and product development functions, founders get a first-hand experience on how to develop a minimum viable product. 46 Viable Products have been developed to date.


This intensive 6-week programme focuses on getting start-ups ready for seed investment. The start-up’s marketing and sales growth is hacked to achieve the desired hockey-stick like growth. This is attained by optimising the channels necessary for customer acquisition and pirate metrics. 52 experiments ran by 5 start-ups since programme’s inception.

Series A

This programme focuses on business growth drivers: strategy, cash, processes and people, expanding impact, and becoming ready for Series A investment. It helps Series A teams to connect and work closely with government organisations and private companies. 174 connections made for Series A start-ups.

Sharjah Entrepreneurship Festival (SEF) 2018 was attended by more than 3,000 people with a 50% growth rate from SEF 2017, making the festival the fastest growing entrepreneurship event in the region. More than 75 exhibiting start-ups participated in the festival.


Sheraa was able to obtain an 80% reduction in licensing costs for start-ups from Sharjah Media City (Shams).

Building youth capacities and developing their skills in partnership with the American University of Sharjah

AUS Logo

aus banner
aus banner

AUS Career Forum:

The forum gives an opportunity for students to interact and benefit from experiences and expectations shared by executives on topics impacting job market. The forum also provides a platform for companies to recruit students and fresh graduates as interns and employees.

Results: In 2018, 65 recruiting companies participated in the activity, which was attended by over 1,300 students and alumni. Career development workshops were also organised for 641 students and graduates. In addition to this, two job search preparation days were also organised to develop the skills of 681 students in CV writing and interview.

AUS Enterprising Youth:

The initiative works to promote sustainable innovations and start-ups. Several panel discussions, workshops and masterclasses are organised as a part of the initiative.

Results: In 2018, CE managers engaged with 262 students at the forum to provide expert advice to aspiring entrepreneurs. Our Partners including Sheraa, Pearl Initiative, and WWF also participated in the event.

Developing youth and entrepreneur’s knowledge in partnership with HBR Arabia

HBR Arabic

HBR offers world-class management content to the readers to address management gap in Arab region and contribute to economic revitalisation. With our support over the last four years, hundreds of young entrepreneurs and professionals who cannot otherwise afford the subscription fees, can access HBR Arabia at no cost.

Results: Overall, 862 entrepreneurs from 9 countries received support from HBR. 17 per cent of entrepreneurs were female.

education for employment

To address the ongoing concern of youth unemployment in the Arab world, in 2013 Crescent Enterprises formed a partnership with Education for Employment (EFE), an international network of affiliated nonprofit organisations dedicated to creating economic opportunities for unemployed, high-potential youth in the Middle East and North Africa. As a key part of the partnership, Crescent Enterprises has extended its role as its founding Gulf partner, working to provide EFE with ongoing strategic guidance and networking support, in addition to exploring opportunities to jointly recruit, train, and place young Arabs within Crescent Group companies.

Centre of Excellence for Applied Research and Training


As a founding member, Crescent Enterprises assisted in the 2012 launch of the Centre of Excellence for Applied Research and Training (CERT), the commercial, research and training arm of the Higher Colleges of Technology (HCT), the largest higher education institution in the UAE. In collaboration with HCT and CERT, Crescent Enterprises has sponsored over 50 graduating student projects, through which critical support is provided towards the ongoing development of UAE national students as well as access to job opportunities within Crescent Enterprises and its subsidiaries.

Jafar Center for Executive Education, American University of Sharjah

jafar center for executive education

Crescent Enterprises spearheaded the creation of The Jafar Center for Executive Education, which offers a variety of executive education programmes directly related to businesses and government institutions in the UAE and the wider GCC Region. In addition to leadership development programmes adapted to the needs of each client organisation, the centre creates and delivers short courses on specialised topics, presents review classes leading to professional certifications, and provides expert advisory and consulting services.

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