Samer leads CE-Creates, the platform of Crescent Enterprises that endeavours to develop businesses that address economic, social, and environmental challenges. This reflects the company’s belief that such a triple bottom line approach to doing business is the most effective way to generate shared value for all stakeholders.
Samer comes from an entrepreneurial background with more than 20 years of experience in the start-up space in various industries, from entertainment to F&B, e-commerce, media, and healthcare across Canada, the UAE, Saudi Arabia, Oman, and Singapore.
Prior to joining Crescent Enterprises in 2014, Samer was the Chief Operating Officer of Groupon Middle-East, where he was instrumental in building the company to its current leading market position.
Samer holds a Master of Business Administration from INSEAD and is a member of several start-up communities and organisations, providing mentorship on a personal level as well as through business competitions, universities, and other organisations such as Endeavor, StartupBootcamp, and Sheraa. He is also a member of the investment committee of Dubai Angel Investors.