Dear Stakeholders,
I am pleased to share our performance highlights and strategic progress across Crescent Enterprises and our portfolio companies. This was a year of exceptional growth and record-breaking profitability, driven by disciplined execution, long-term investment thinking, and an unwavering commitment to sustainable and inclusive value creation.
Amid continued global volatility, from persistent inflation and geopolitical tensions to fragile supply chains and rapid technological shifts, Crescent Enterprises’ performance underscores the resilience of our platforms and the agility of our teams. While challenges were significant, so were the opportunities: the accelerating digital economy, the energy transition, and growing demand across emerging markets created fertile ground for bold, future-ready businesses to lead.
Our four platforms, CE‑Operates, CE‑Invests, CE‑Ventures, and CE‑Creates, are designed to harness these macro trends. In 2024, we scaled market presence, deepened our sustainability agenda, and pursued strategic investments across high-impact sectors, demonstrating our ability to build durable, future-ready businesses that deliver attractive financial returns while generating long-term, inclusive value for our stakeholders and communities.
As global markets continue to evolve, Crescent Enterprises remains committed to building businesses that are fiscally prudent, socially relevant, and strategically positioned for long-term growth. We are actively expanding into high-growth regions such as India and South Asia, where demographic momentum, regulatory reform, and rising digital adoption are unlocking new possibilities across industries.
We believe that technology, when applied with purpose, will continue to be a transformative force, one that drives productivity, increases access, and creates scalable solutions for global challenges. Through strategic partnerships and forward-looking investments, we aim to participate in and shape this transformation responsibly.
Artificial Intelligence is no longer a frontier technology, it is rapidly becoming a foundational driver of competitive advantage, innovation, and productivity across all sectors. At Crescent Enterprises, we are embedding AI across our portfolio to improve decision-making, optimise operations, enhance customer experiences, and accelerate innovation.
From predictive analytics in logistics and infrastructure to generative AI in design and digital platforms, we are actively transforming our businesses by integrating AI into their core. We are also investing in early-stage AI startups through CE‑Ventures and backing research and partnerships that position us at the forefront of this technological revolution.
In parallel, we are advancing our commitment to science-led innovation, with a growing focus on biotechnology, particularly in areas such as the microbiome, genomics, precision medicine, and therapeutic innovation. These domains have the potential to redefine healthcare, nutrition, and disease prevention, and reflect our long-term ambition to support breakthroughs that improve lives at scale.
In 2024, we supported the launch of the ENACT AI Majlis in Abu Dhabi, a global forum that brought together 80 leaders from the energy, technology, and finance sectors to explore how AI can accelerate progress at the intersection of energy and sustainability. The event underscored our commitment to shaping not just the region’s, but the world’s evolving AI ecosystem and to fostering dialogue on how AI can power a more inclusive and sustainable future.
AI is not just a tool for efficiency; it is a catalyst for innovation. We are building internal capabilities to harness it responsibly and inclusively, as well as preparing our people with the skills to lead in this new era.
Investing for Resilience and Relevance
Responsible investment is not a parallel track, it is embedded in how we build, operate, and grow our businesses. We focus on opportunities that deliver not only strong financial performance, but also measurable, long-term value for society and the economy. This means prioritising business models that are resilient to change, inclusive by design, and built to address real-world challenges.
Our approach moves beyond traditional ESG metrics. We evaluate opportunities through the lens of systems thinking, understanding how each investment contributes to broader outcomes such as resource efficiency, mobility access, or digital inclusion. Increasingly, we are guided by impact-led frameworks that align with global development priorities while remaining grounded in commercial discipline.
We continue to scale our presence in sectors such as green mobility, energy transition, sustainable logistics, and technology-enabled infrastructure, areas that combine financial potential with the ability to drive meaningful solutions at scale. In everything we do, we aim to back ideas that are not only viable and scalable, but also relevant to the needs of tomorrow’s world.
We believe that creating lasting value means empowering the people and communities around us. Crescent Enterprises is a founding partner of initiatives such as the Sharjah Entrepreneurship Centre (Sheraa), the Pearl Initiative, and the World Economic Forum’s EDISON Alliance, platforms that drive entrepreneurship, governance, and digital inclusion across the region and beyond.
What inspires us is the shift toward purpose-led engagement, moving beyond one-off interventions to building ecosystems that foster self-reliance, dignity, and long-term opportunity. Our efforts are increasingly focused on addressing the root causes of systemic challenges and enabling communities to chart their own path forward.
We also recognise that solving complex global challenges, from economic inequality and digital access to institutional resilience and inclusive growth, cannot be the responsibility of governments alone. It demands deep collaboration, across sectors and borders, to co-create long-term, scalable solutions that blend commercial discipline with social impact.
The world today is undergoing profound shifts, geopolitically, economically, technologically, and environmentally. At Crescent Enterprises, we view this as a moment of opportunity. We are building a future driven by science, shaped by creativity, powered by technology, and grounded in responsibility.
As we move forward, our compass remains unchanged: long-term vision, values-led leadership, and a deep commitment to the communities we serve.
Thank you for your continued trust and partnership. Together, we will shape the next chapter of Crescent Enterprises, one defined by innovation, impact, and shared prosperity.
With gratitude,
Badr Jafar
