CE-Creates

Creating, nurturing and scaling businesses built on strong foundations of purpose and long-term sustainability.

CE-Creates is Crescent Enterprises’ internal business incubation platform, which develops early-stage concepts into socially responsible, economically viable, and scalable businesses aimed at spawning the next generation of operating businesses for the company. The platform is a manifestation of Crescent Enterprises’ focus on fostering entrepreneurship, innovation, and generating positive sustainable impact. The platform launched three ventures in the areas of food and beverages, sustainable mobility, and food technology.

Approach to venture building

CE-Creates takes every venture through four phases of development to ensure their viability and sustainability as businesses.

Four phases of development

01

Concept development

  • Product/serve definition
  • Market size and potential
  • High-level financial summary
  • Business plan and action plan
02

Business plan development

  • Market research
  • Product/service design
  • Financial modeling
  • Go-to-market roadmap
03

Incubation

  • Seed funding
  • Management team
  • Product/service development
  • Pilot/prototype
  • Legal setup
04

Growth

  • Series A-C financing
  • Expansion (franchising, acquisitions, greenfield)
  • Strategic partnership

Sectors

Food & Beverage

Food & Beverage

Food Technology

Food Technology

Sustainable Mobility

Sustainable Mobility

Incubated Businesses

Kava & Chai

Kava & Chai

In the 16th century, much of the social, creative, and political activity in the Arab world took place in coffeehouses. Coffeehouses from Constantinople to Cairo attracted poets, politicians, musicians, and storytellers. Launched in 2017, Kava & Chai strives to recapture the congregation of people of diverse cultures for the exchange of ideas and opinions amid the age-old rituals of drinking coffee and tea.

The specialty coffeehouse operates five outlets in the UAE, with plans to expand globally.

BreakBread

BreakBread

BreakBread is a digital platform, a marketplace, and a hub for curated home-cooked food experiences and bespoke events with a mission to unite and connect people, chefs and food lovers around a central idea, ‘food is best experienced home-cooked and shared’.

The platform is home to 200+ hosts promoting their culinary talent and enabling its users to experience diverse food cultures from around the world.

ION

ION

ION is a UAE-based sustainable mobility company established in 2018, as a joint venture between CE-Creates and BEEAH Group, the region’s leading sustainability pioneer. Through innovations in green mobility, ION is promoting economic and environmental sustainability, and driving on-demand availability in multi-modal, inter-urban, transport networks and its growing electric vehicle charging ecosystem.
Consistently ensuring high quality and product safety in all applications, ION is focused on creating a zero-emissions transport infrastructure through its vehicle and charging solutions in the MENA region and beyond.