We believe in building cultural bridges and recognise the transformative power of art and media in fostering creativity. Together with our partners, we reached over 14,000 people in Sharjah and Washington, D.C., through various events.
Sharjah International Children Film Festival
For the tenth consecutive year, we partnered with SIFF to foster creativity and bridge cultures. Through this enduring partnership, we support the arts and enhance cultural dialogue in the MENA region
Arabian Sights Film Festival
We renewed our collaboration with ASFF for the ninth year. This partnership aligns with the company’s corporate citizenship strategy, which aims to foster cultural awareness and stimulate innovation and creativity through the arts. The 28th edition of ASFF was held in conjunction with the Washington, DC International Film Festival (Filmfest DC), Washington’s largest and longest-running film festival. The festival contributes to leveraging the arts to shape societies, bridge social gaps, and challenge cultural misconceptions through accessible and relatable film narratives. This year’s edition was entirely in-person, with the audience warmly embracing the return to live theatre screenings. The festival featured five captivating films, which explored themes such as friendship, music, politics, refugees, immigration, identity, and cross-cultural conflicts within the context of the Arab world.
Save The Children
Over 4,000 children and 400 mothers across the Middle East were given the opportunity to participate in Healing and Education through the Arts (HEART), a collaborative venture between Save the Children and Crescent Enterprises’ subsidiary, Global Gumbo Group (G3), made possible by funds raised from sales of G3’s hit charity single, ‘Tomorrow-Bokra’. The unique initiative gives children affected by chronic stress and poverty a platform to heal through artistic processes, allowing them to express motions, develop resiliency, and learn through creative activities that incorporate math, language, history, and science. As an extension of the partnership, at the Dubai International Film Festival, G3 premiered, ‘Bokra The Film’ a documentary that takes viewers on a journey across the Middle East with behind the scenes footage of the song’s creative process and the inspiring stories showcased through the development and success of HEART.
